Business was growing after the rebrand, so much that they opened a second store. Igor and Talitha invited us to design a complete panel illustration for their new physical space — a Chocollata booth at The Food District inside the Square One Shopping Centre in Mississauga, at the very heart of Toronto. We were asked to illustrate elements related with their main product, the Brigadeiro, presenting a visual narrative to include the sweet in a culture foreign to this typical Brazilian treat.
We created an illustration that could visually tell the whole production cycle of a Brigadeiro — since the harvest of cocoa beans in farms, till their transformation and commercialization in Toronto. Coupled with that, we included situations of happiness to which Brigadeiros could be associated with.
The panel behind the seatee and pillows was planned in a way that people could enjoy the moment — it was meant to have a "Instagrammable" potential, sharing this occasion on their social media, and generating more buzz around the brand.
